How to Get The Most Out of Your Content
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| Your time is worth a lot, get the most from what you create. |
You have probably heard that “content is King”, it can help users find you through search engines, establish you as an authority in your field, resolve consumer issues, sell products and more. Just as well known is how much work creating content can be. Many experts suggest you make a routine out of creating blog posts about relevant topics but if you are going through all that work to create content why not get more out of it?
Your blog article can be turned into a variety of media resources, allowing your users to pick and share the format they like best.
Take your blog entry and use it to create:
- Video, just add visuals and a vocal track to the content you've already written
- Even better if you create an SRT and offer Closed Caption
- Pinterest, hop on over to Photoshop or just include a Pinterest button on your completed article and be sure to share it to a board.
- Audio, podcasts were one of the most popular forms of media for years but even though video is more available that doesn't mean the podcast audience is extinct. Offering a podcast is a nice alternative because users can stream it while they do other things.
- PDF, sometimes you really just need a document you can send off to people so they have all the information right there. This also allows you to reach users who would rather print things out and have the information in hand (literally).
- Many field experts collect their blog entries and create a book or digital book as well.
You took the time to make that content, get the most out of it.
