How to Start a Video Blog
Starting a blog can be a frightening endeavor and adding video to that seem almost impossible to a fledgling blogger. This guide is here to help show you how it’s not that bad and gets easier the more you do.
 |
| Tips on How to Start a Video Blog |
------------------------------
 |
| Deciding on a starting goal can be fun! |
Figure Out Your Goal
Figure out your overall goal with this blog. This what you are going to target your overall efforts on.
Examples:
- Improving the following of an existing blog
- Promoting your products
- Building a stronger relationship with existing clients
- Educating your followers on a topic
- Demonstrating your expertise
- Adding fun to your brand
------------------------------
This part may seem hard at first but before you start make sure you have at least 5 videos planned. You won’t need to publish or produce these all at once but planning them out ahead of time will make it easier to keep up with a publishing schedule. (To help keep content fresh) Once you have published content you can develop a new list of videos to create based on views and feedback.
Examples:
- Introduction to the blog
- Product Videos
- Company Introduction Video
- How to Videos
- How Things Work
- Introduction to Your Staff
- Adaptations of Older Blog Posts
------------------------------
Decide on a Brand
Your brand is the overall look and feel your company makes, this expands to your video blog experience as well. There are several ways you can brand your video posts and they are easier than you might think.
Branding Elements for Your Video:
- Opening Title Card (normally an image or a color scheme over an image)
- Overlay Graphic (normally a logo that sits in the bottom corner of your video)
- Video Player Colors
- Genre of Background Music
- Possible Ending Credits
------------------------------
 |
| Automatic Scheduled Publishing is Wonderful. |
Plan a Schedule
Part of the challenge of a blog is keeping it fresh and the best way to do that is to plan out little deadlines to help motivate you. These deadlines can help you scope out what you need to get done and track what times/dates work best for getting the most views from your audience. Don’t fret that doesn't mean doing a post everyday!
Common Schedules:
- Once a week (experiment with what day works best)
- Tuesdays & Thursdays
- Mondays, Wednesday & Fridays
- Random days but set number a week
Remember to experiment to figure out the best schedule for your blog. How to Schedule Your Video Publishing. How to read video statistics.
------------------------------
------------------------------
------------------------------
Work out a Routine for Shooting Video
This is the part that most people find daunting, but once you have a routine down it makes things a lot easier. We have several resources to help you out with this step.
------------------------------
Promote all Your Posts
Socially sharing your Video Posts is a good way to expose it to potential new followers. To help remember all the steps to promoting your content check out our New Content Checklist. (Customize it and print it out and keep it next to your computer to help you remember.)
Have Fun!
Remember that your video blog is a chance to express your personality or brand. Let your personality shine!
