Monday, November 18, 2013

Use Video to Improve Conversion Rates


How Video Can Improve Conversion Rates

You’ve probably seen the different studies and claims that video has a significant impact on conversion and it makes sense. Video gives you the opportunity to experience how a product or service can help you in a different way than just an image or text can. Not only can you see something, but you can hear it and video can be enhanced with informational images and text to help explain it even better. It gives you the chance to mix an in person experience with a professional presentation.

Let’s look at this example and you’ll see why.

Just a Title

Pug in need of adoption – call us

Title with description

Pug in need of adoption – call us
Small Pug breed dog up for adoption, up to date on all shots and approximately 3 years of age.

 Words with a picture

Oh wow, that's a cute dog.
Pug in need of adoption – call us
Small Pug breed dog up for adoption, up to date on all shots and approximately 3 years of age.


Now with Video


Loading player...

Oh wow, that's a cute dog.
Pug in need of adoption – call us
Small Pug breed dog up for adoption, up to date on all shots and approximately 3 years of age.











You can see that video reaches an entirely new level; just watching the dog move will move more people to consider adoption and increases his chances of finding a home. You’ll notice the same for other items, more companies offer videos describing products and services. The more information you have the more comfortable you feel making that decision or at least considering it. 

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