How Other Businesses use YouTube to Make Money
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| Just posting a video on YouTube doesn't make your company any richer than if you posted on Facebook. |
(It’s not magic)
Video is everywhere,
and it makes sense. Users not only can see what you are selling but see it demonstrated
which can help drive conversions. The problem for most businesses is how to make that video pay
for its production (and hopefully for
more). They take the time to either create a video themselves or pay to
have a professional create it, plop it on YouTube and wham it’s lost to the
world. The only way anyone is going to notice it is if you promote YouTube on
your website by implanting the embed code there (complete with a link back to YouTube and advertisements that YouTube
makes money off). Ok well I think we have uncovered how YouTube makes money
(off you) so how to do you make money
using YouTube?
Let’s be honest the majority of people who use YouTube aren't covering
production costs.
That’s right not only are they not making money but if you take into account the time used to
create said video they are now sitting negative.
Why use YouTube?
Many companies may have already spent a lot of time and
money building a following, and Google does index YouTube videos but aside from
that people generally use it because they don’t realize there are better
options. Heck if you haven’t built up a following on YouTube but do have a
following on Google+, Pinterest, LinkedIn or Facebook you can actually skip
YouTube.
How You SHOULD Use YouTube (if you want to make money that is)
Promotion.
YouTube should be like Twitter, Facebook, Pinterest or
Google+ for you, scratch that it should be lower on the totem because the other
social networking sites are more likely to get reposted and lead to
conversations and conversions. YouTube is where you should post the most basic
of videos such as: Company History, Product Introduction, copies of
commercials. Items that you can block comments from and that you don’t need
absolute control over.
To make money off
YouTube you will need a different video management and delivery company.
(Heck we’d love to suggest ourselves foryour consideration.) A private video management & delivery system will
allow you to brand control and sell your content.
Correct Formula for Making Money with Video
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| The biggest step is that middle one that turns it into income. |
You’ll notice we grouped
all the big Social sites in there, they are all free publicity, but to make
money you need the middle step. Your content is worth something, same as your
knowledge. It’s just a matter of figuring out how best to use it:
Trainers, Coaches, Speakers, Teachers, Specialists
Sell your knowledge, like you would
traditionally by making a book or DVD. You just don’t have to worry about
making something physical anymore, now you can sell subscriptions or learning
courses easily online or on your mobile device.
Plumbers, Bakers, Artists, Florists
Display your capability. Set
yourself apart by showing your knowledge and demonstrating your skills. You
could still sell some videos about the best techniques to do it yourself, but
really the selling point for you will be WHY you are better than the
competition.
Now that we've illustrated how companies make money off
YouTube (and honestly any other Social Site) we’d love to help answer your
questions or help you craft the best use of media to help your business.
