Showing posts with label impression management. Show all posts

Friday, October 25, 2013

Using Video When Creating a Lesson or Training Plan

How to Create Effective Educational / Training Videos

How to use video to make complex lessons or training easier.

Everyone learns differently, video can help you reach people
who may have had a hard time otherwise

When it comes to training your coworkers or clients it’s not uncommon to feel like all you are doing is repeating yourself. Sometimes it can be hard to keep straight what you’ve told whom and it can be even harder for them to retain all that you’ve taught them. This is something you can overcome by making common requests into a video, a video can be shared and viewed at anytime.

Benefits of Teaching and Training through Video

You only need to create the material once
Item can be sent to those in need with ease
You can track what content people are viewing the most of
Those in need can look up this resource at anytime
Video works well with visual learners
People are more likely to view a video than to ask for help

Using Video To Gain Information

You can track Video views to see what content is most popular
You can learn what days of the week are the best for new content
Enterprise users can track member activity
We also offer more advanced tracking to let you know more

Tips for Creating a Successful Educational Video

Video training is not only easy to create and use but your
clients can use it from home in addition to work.

Title your video in a way that is easy to remember and informative

For example a video about Search Engine Optimization Tools in the Wizard might be titled “SEO Wizard Tools” you can always add a description that says more but your title should be straight to the point so people can spot it browsing a playlist

Create a video Description, this is where you can define information even further
Closed Caption is a wonderful tool, be sure to create and upload an SRT file
Plan out your video, just like you would with a good training session. Outline what you want to cover and what you really would like to emphasis
Use visuals, the use of images will not only make your video more interesting but will make it easier to explain things

Use screencaptures from any software
Use slideshows like you would with PowerPoint
Use images of the product or procedure

Make sure to use simple to understand language, no need to confuse your audience
Keep the video focused and on one topic, if you need to make multiple videos that’s fine. Making a video too long or complex will lead to viewers losing focus.

Example: Making the Best Meal Ever

Video 1: Making Cheese Rolls
Video 2: Making Chicken Pot Pie
Video 3: Making a Chocolate Cake

As one video the above would be too long and viewers may only be interested in one of the videos in the sequence

Interested in expanding your training into video? Give us a call, consultation is free.

507 382-2054 | Info@Bizideo.tv (For General Inquiries)

See how some companies are using video to educate others:

Friday, September 13, 2013

How to Promote Your New Business - Showing What You Know

Show What You Know

This is your chance to help build a new
base of customers or clients.

Help establish your business as being credible by sharing your knowledge with your potential customers

When it comes to websites the competition is strong, to stay on top you need to make sure you are doing all you need to set yourself apart, without breaking the budget that is. Your website is how many customers will find you and may be the only factor they use when deciding to do business with you. It’s because of this that you need your website to deliver an added touch, and that’s you.

Not only can you use video as an introduction to your services or products but you can use it to show HOW to use them/do things. We've seen this approached used successfully for everything from plumbers to job hunting experts and lawyers. The key is to not to give away too much, you still want them to do business with you, but to give them enough to see that you know what you are talking about.

What should I make videos about?

That depends what you are selling, for example a dog groomer may want to do a video with tips on how to make your dog feel comfortable on their ride to the groomers. Not only would this video be relevant to what the customer needs but it helps the business show that they care and may even result in some calmer four legged buddies. It’s finding that all around balance that can be tricky.

Other Examples:

Language Coach : Cover some quick common questions by demonstrating the right way to do them but don’t go into too much detail. (Demonstrates knowledge)
House Cleaning / Maid Service : Help make your job easier by giving viewers tips like just spraying down the shower when they get out. (Another great win-win)
Lawn-care : Show the best way to set up a sprinkler and when to water.
Plumbers : Detail simple at home fixes that aren't worth your time to attend to
Chimney Cleaners : Make a video to help visitors identify if they have animals in their chimney.

The Benefits

Remember to share links to your published content
on your social accounts.

You may not notice the benefits at first but as they start to reveal themselves you may be surprised with how powerful video can be for communicating.

Gain credibility by demonstrating relevant knowledge / skills
Build back-links when people share links to your content
Gain visits, many search engines will rank relevant video content higher than text alone
Build a relationship with future customers, after all now they have a face and voice to match with the company
Increase visit duration, meaning folks will stay on your website longer if there is something to learn
Use the video as a base to build relevant content, the more useful content you have the more likely you are to turn up in search engine results
Practice your presentation skills

Check Out What Others Have Done

Here are some examples of what some of our clients have done with video.

Kakeldey Law (Business and Estate Law) - Their Website

Impression Management (Career/Professional Training) - Showcase - Their Website

ILostMyJob (Job Hunting Coaches) - Showcase - Their Website

Learn How We Can Help

We do offer video websites as well as video hosting/delivery and management but did you know that we have strong network of designers, marketing companies and video producers? If you would like professional help getting started just let us know. We can also help you brainstorm what kinds of content might benefit you best. - Bizideo Contact Page

Getting Started

You may find the concept of turning on your camera to make a video a little intimidating at first but don’t fret. Start small, simple and short for your videos and don’t worry if you have to take more than 1 go at it. While professional videos are amazing you can start with content made at home and when you budget allows move up. Just sit down and write down the 5 things you get asked most or the 5 things you wish your customers knew/did. Pick 1 and write out what you would say, then get ready and get filming. While you start out don’t be ashamed to use something like Windows Movie Maker to start editing your video, remember fancier content costs money. Start small and move up.