Turn Your Presentation Into A Video
Tips on how to make your presentation into a powerful video presentation
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Remember this is not just a chance to do the same old thing
take the opportunity to improve your traditional presentation. |
Start with What You Have
Whether you have a brochure or a slideshow you can adapt it to a promotional video. Brochures take a little more effort to scan images or get the original image files but that is achievable still. The goal is to use what you have as a starting point so you don’t have to start from scratch.
How would You Improve It?
This is your chance to add in or change things you may have wanted to update already. Take this opportunity to look over your current presentation and make changes.
Here is a quick checklist:
Is it up to date?
Can you address common questions?
Is the presentation too long?
Are you missing visuals?
Do you have a new product?
Prep it for Video
There are 2 types of Presentation Videos you can do, you will prepare for your video differently based on the type you want to create.
Spokesperson Video
These are videos that feature a real person or persons. They might be speaking, demonstrating a product or present in another manner. If you are using a spokesperson make sure you do the following items before you start recording.
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Double check your equipment.
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Make sure your cast’s appearance represents your company brand
Make sure your cast has a teleprompter, script cards or has memorized their lines
Make sure the lighting looks good
Make sure you equipment works
Make sure you have water on hand for your talent and breaks!
Slideshow Video
Unlike a spokesperson video the focus isn't on your talent’s appearance but on the visuals you use. You can still use shot video (ex product footage) in addition to still footage (images, charts) but this form of production generally is less expensive. If you have a PowerPoint slideshow you already have everything you need. Preparing to create your video does have some items you’ll want to do before you start producing.
Start Building
Now we can start, here are some resources to help you if you don’t already have a video production/editing software.
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Be sure to take breaks as you work on your video.
Keeping a fresh eye is important to doing a good job. |
Tips as You Work
Save often
As things load go and take a break
Check the volume levels
If you computer slows down turn off unnecessary programs as you work
Keep the special effects professional
Consider adding some quiet background music
Testing, Uploading
Once you complete your video be sure to watch your video to make sure it looks good from start to end. I’m not kidding when I saw watch it from start to end, I've helped many people who had missing elements at the end of their video where the audio track was longer than the video track substantially.
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For a good example of how a presentation can turn into a video check out how Impression Management who uses both types of presentation videos.
