Understanding Your Video Statistics
Learning from your video reports to improve your video broadcasting success rate
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| It's easier than you may think to learn form your active video content and playlists. |
To Get Started
- Log into your account and go to “View Reports”
- Click “Video Statistics”
- Have fun! (don’t forget you can download any report as CSVs or customize a report using the filters at the top)
Playlist Views
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| As you can see sometimes one playlist is just far more popular than others of a similar nature. |
- Your Goal: Find out what playlist is getting the most views.
- Why?: Experimenting with new playlists based off the successful one will help you figure out what formula/appearance/wording works best.
Views Themselves
This is pretty easy to understand. This is where you look at what videos are getting all the views and what aren't. Compare like elements from videos that work and those that don’t work.
Popular
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Worst Performing
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Upbeat music in the background
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No music in the background
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Alice was the spokesperson
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The dog puppet or Anderson were the spokespersons
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Custom Stop Graphic with Stock Images
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The automatic Stop Graphic
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Short Title
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Longer Title
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The above is a quick example of a comparison table.
Day of the Week
When you click to see more about a video’s views you may notice that there is a pattern between the day of the week and the amount of views. As simple as this sounds try releasing your next video on your most popular day to see if it fares well. You can also schedule content to be published at the prime times if they are inconvenient for you.
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| Don't get discouraged by a lack of views, it's an opportunity to learn how to better promote and place your content. |
Starting small with these three areas of focus can help you refine your content until you have a formula that works for you. Best of luck!
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Additional Resources
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Once Published
Video Creation Help
- Small Business Video Creation Tips: Part I
- Small Business Video Creation Tips: Part II
- How to Create Effective Educational / Training Videos
