New Content Checklist
Making a habit out of promoting your new content
A helpful guide to keep on hand the next time you publish a new page, create a new blog post or publish a new video.
- Is it ready to be published? (Double check it for spelling and other errors.)
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| A basic guide to things you should be doing when you publish new content. |
The Basics
- Copy the published URL (get it ready to start sharing it!)
- Submit to Google Webmaster
- Submit to Bing Webmaster
- Add it to your Sitemap (if you do that manually)
Social Promotion
- Pinterest - if it has something visual and ties with one of your boards publish it here and tag it.
- Twitter - be sure to post with an image and keep the description short.
- Twitter Bonus - if it’s something about a customer or just for a customer be sure to tag that customer.
- Facebook - if this fits in an album be sure to place it there otherwise a general post will do. Remember to post the link with an image and a description (doesn’t need to be as short as Twitter).
- Facebook Bonus - if it’s something about a customer (like a case study) be sure to tag that customer’s Facebook account.
- Google+ - if you use blogger you can automatically post to Google+ otherwise use a similar format to what you do for Facebook.
- LinkedIN - only post things that others in your field will find useful. You don’t want to spam your LinkedIN colleagues.
- Blog - if this ISN’T a blog post would it be worth making a small blurb on your blog about it?
- Email Marketing - don’t send it if you don’t think your customers will want to read it. You don’t want to be reported as spamming so make sure you send it only to people you think will care.
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We hope this basic new content checklist is helpful and that you can customize it to meet your company needs.
For more Social media and Content tips check out our collection here: http://www.pinterest.com/bizideo/social-media-content/
