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| A good video for a florist would be how to care for your cut flowers, it would be informative as well as give you a chance to make your staff seem more approachable. |
3 Great Examples of Approachable Brand Videos
Video can serve a lot of purposes in your company but building a relationship with your customers can often be overlooked. A brand video doesn't have to be void of personality, in fact as you'll see in these three videos personality can help make a video. People respond to emotion and a video that leaves them smiling or makes them feel that you are more approachable can be powerful.
Gerber's Taste Testing Video
Not only is it easy to tell it's Gerber (even muted you see the logo on all the highchairs) but they show the product being enjoyed or at least experienced by babies who are always a win. This video is cheerful, friendly and therefor popular.
Great Points
- Happy
- Adorable - babies always are
- Funny / Charming
- Brand Obvious
- Product Featured
- Short
Melissa & Doug Anniversary Video
This video may run a little long but it's definitely charming and makes the company feel more approachable. The placement of product in the video also adds to the charm, and helps showcase what it is they do.
Great Points
- Humor
- Tells company history
- You meet the owners - very endearing
- Product placement
Coke Happiness Machine
This video is longer and like the above is meant to be fun so you associate those good feelings with the brand itself. It's hard not to smile as the video unfolds and you get to see the reactions of those getting the pleasant surprise.Great Points
- Fun
- Happy
- Great reactions
- A bit of the unexpected
- Brand still obvious
- Product Featured
The above are just examples of how other companies have successfully used video to create emotion in their viewers. You may have noticed they range from high production to a more affordable level. Showing that you don't need to use your entire marketing budget to create a successful video.
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