Wednesday, February 19, 2014

Basics to Video Statistics - Learning From Your Reports

Understanding Your Video Statistics

Learning from your video reports to improve your video broadcasting success rate
understand your video reports
It's easier than you may think to learn form your active
video content and playlists.
Bizideo’s content management solutions offer a wide range of reports as well as custom reports, however we’ll be covering the most basic statistics. If you would like to learn more please contact us: info@bizideo.tv.


To Get Started
  1. Log into your account and go to “View Reports”
  2. Click “Video Statistics”
  3. Have fun! (don’t forget you can download any report as CSVs or customize a report using the filters at the top)

Playlist Views

As you can see sometimes one playlist is just far more popular than others of a similar nature.
These are the views for all the videos in a published playlist, what this can help you do is gauge what playlist is getting the most traffic. From there you can further analyze it based on it’s availability type (subscription, free, limited time… and so forth) and the items within the playlist.


  • Your Goal: Find out what playlist is getting the most views.
  • Why?: Experimenting with new playlists based off the successful one will help you figure out what formula/appearance/wording works best.

Views Themselves

This is pretty easy to understand. This is where you look at what videos are getting all the views and what aren't. Compare like elements from videos that work and those that don’t work.



Popular
Worst Performing
Upbeat music in the background
No music in the background
Alice was the spokesperson
The dog puppet or Anderson were the spokespersons
Custom Stop Graphic with Stock Images
The automatic Stop Graphic
Short Title
Longer Title
The above is a quick example of a comparison table.
Day of the Week
When you click to see more about a video’s views you may notice that there is a pattern between the day of the week and the amount of views. As simple as this sounds try releasing your next video on your most popular day to see if it fares well. You can also schedule content to be published at the prime times if they are inconvenient for you.

Don't get discouraged by a lack of views, it's an opportunity to learn how to better promote and place your content.
Starting small with these three areas of focus can help you refine your content until you have a formula that works for you. Best of luck!
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