Show What You Know
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| This is your chance to help build a new base of customers or clients. |
Help establish your business as being credible by sharing your knowledge with your potential customers
When it comes to websites the competition is strong, to stay on top you need to make sure you are doing all you need to set yourself apart, without breaking the budget that is. Your website is how many customers will find you and may be the only factor they use when deciding to do business with you. It’s because of this that you need your website to deliver an added touch, and that’s you.
Not only can you use video as an introduction to your services or products but you can use it to show HOW to use them/do things. We've seen this approached used successfully for everything from plumbers to job hunting experts and lawyers. The key is to not to give away too much, you still want them to do business with you, but to give them enough to see that you know what you are talking about.
What should I make videos about?
That depends what you are selling, for example a dog groomer may want to do a video with tips on how to make your dog feel comfortable on their ride to the groomers. Not only would this video be relevant to what the customer needs but it helps the business show that they care and may even result in some calmer four legged buddies. It’s finding that all around balance that can be tricky.
Other Examples:
- Language Coach : Cover some quick common questions by demonstrating the right way to do them but don’t go into too much detail. (Demonstrates knowledge)
- House Cleaning / Maid Service : Help make your job easier by giving viewers tips like just spraying down the shower when they get out. (Another great win-win)
- Lawn-care : Show the best way to set up a sprinkler and when to water.
- Plumbers : Detail simple at home fixes that aren't worth your time to attend to
- Chimney Cleaners : Make a video to help visitors identify if they have animals in their chimney.
The Benefits
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| Remember to share links to your published content on your social accounts. |
You may not notice the benefits at first but as they start to reveal themselves you may be surprised with how powerful video can be for communicating.
- Gain credibility by demonstrating relevant knowledge / skills
- Build back-links when people share links to your content
- Gain visits, many search engines will rank relevant video content higher than text alone
- Build a relationship with future customers, after all now they have a face and voice to match with the company
- Increase visit duration, meaning folks will stay on your website longer if there is something to learn
- Use the video as a base to build relevant content, the more useful content you have the more likely you are to turn up in search engine results
- Practice your presentation skills
Check Out What Others Have Done
Here are some examples of what some of our clients have done with video.
- Kakeldey Law (Business and Estate Law) - Their Website
- Impression Management (Career/Professional Training) - Showcase - Their Website
- ILostMyJob (Job Hunting Coaches) - Showcase - Their Website
Learn How We Can Help
We do offer video websites as well as video hosting/delivery and management but did you know that we have strong network of designers, marketing companies and video producers? If you would like professional help getting started just let us know. We can also help you brainstorm what kinds of content might benefit you best. - Bizideo Contact Page
Getting Started
You may find the concept of turning on your camera to make a video a little intimidating at first but don’t fret. Start small, simple and short for your videos and don’t worry if you have to take more than 1 go at it. While professional videos are amazing you can start with content made at home and when you budget allows move up. Just sit down and write down the 5 things you get asked most or the 5 things you wish your customers knew/did. Pick 1 and write out what you would say, then get ready and get filming. While you start out don’t be ashamed to use something like Windows Movie Maker to start editing your video, remember fancier content costs money. Start small and move up.
